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*gasp* Boymeat posts an opinion!

By now, I am sure that most of you have read something about the recent guerrila marketing warfare between the Turner Network's Cartoon Network's Adultswim and Boston (and NY, and LA, and...)

Unbelievable.

Here is my take on it. Turner was stupid by not securing the proper permissions neccessary for placing these Lite-Brite displays turned ads. A simple inquiry would have probably led to legal placement of the ads, in locations that would probably have been far more visible than what was used. I mean, really... these light boxes were up for at least a week, if not more, in 10 cities!

So, bad Turner. Interesting idea, poor execution.

Now on to the reaction from Boston law enforcement. Was such a display of force neccessary? In the post 9/11 world... maybe. People are now trained to believe we can be attacked whenever, wherever, and however, every minute of the day. And you know what? This is a damn shame. That guerrila art placements, because that's how I view these in the end... can be viewed as bomb threats.

I'm torn on this one. Guerrila art has long had a place in cities. And upon reflection, they were always persecuted for public defacement, trespassing, disturbing the peace. Haring, Basquiat, grafitti artists... etc. So maybe I shouldn't be surprised that 2 men who placed the boxes throughout Boston have been arrested.

But I'm really sad that something that should have caused smiles were instead sprayed with water cannons and disposed of by bomb units.

As an end note, I was reading the NY Times' take on the story this morning. And I noticed that the various web buttons next to the story was sponsored. By Borat of all things.



It all made sense. Borat can only thrive in a world where lite-brites are viewed as terrorism.

Comments

( 18 comments — Leave a comment )
tcb
Feb. 1st, 2007 03:16 pm (UTC)
ya, one of my friends is now in jail for being one of the people who were hired to put them up. while I agree Turner could have been smarter about this, I think Boston way over-reacted, even in the face of post 9/11 terrorism.
boymeat
Feb. 1st, 2007 04:07 pm (UTC)
I'm sorry to hear that this hit close to home. I'd be curious to hear their reactions to this.
sir_lone_wolf
Feb. 1st, 2007 03:19 pm (UTC)
You know that this is about some Boston official being pissed because they were not approached (and given an opportunity to charge a price/fee) to grant "permission" to do this. Yes, it's a FLYER that glows. But it's advertising and why should an ad agency get free ad space? The city wants "in" on the deal and they want their money. Dont't pay them? Oh, some one is gonna pay. One way or the other.
And the buzz word is "TERRORISM". You can justify and villify almost anything today if you can make that buzz-word stick to it, no matter how absurd.
Just my opinion.
boymeat
Feb. 1st, 2007 04:07 pm (UTC)
Well, yes, someone at the city is pissed about the surprise, but that isn't what neccessarily caused all the law enforcement mobilization. I fully believe that someone sincerely thought it was a suspicious device, and did their citizen duty and called it in. By that point, the Boston police had no choice but to respond.
desiringsubject
Feb. 1st, 2007 04:49 pm (UTC)
I agree, of course, that they had to respond when someone called in "suspicious device." But from the looks of things... and the lite briteness of them... I don't think you'd need an engineering degree from MIT to figure out it was not a bomb. And also, there's lots of MIT degree holders wandering around! So, why shut down for so long?
(Deleted comment)
boymeat
Feb. 1st, 2007 04:05 pm (UTC)
They will probably have to. Most outdoor media placement contracts have a clause on them stating that the advertiser is responsible for any legal penalties or consequences resulting from the campaign. The outdoor company used by Turner will without a doubt be coming to them with their hands extended, waiting for Turner's checkbook and lawyers.

Oh, and I am sure someone in Turner's marketing team is being fired this week.
reddywhp
Feb. 1st, 2007 04:01 pm (UTC)
boymeat
Feb. 1st, 2007 04:05 pm (UTC)
Brilliant!
reddywhp
Feb. 1st, 2007 04:09 pm (UTC)
A friend IMd it to me as I was reading. Thought you'd appreciate :)
(Deleted comment)
feyrieprincess
Feb. 1st, 2007 04:29 pm (UTC)
I vote for Adultswim/Turner because they are from Atlanta.
Hopefully y'all won't find it necessary to come down and BURN Atlanta this time... ;)
boymeat
Feb. 1st, 2007 04:32 pm (UTC)
I already have it in my calendar to do just that on Easter weekend.
feyrieprincess
Feb. 1st, 2007 08:01 pm (UTC)
*does snoopy dance
(Deleted comment)
julian_wolf
Feb. 1st, 2007 09:31 pm (UTC)
Oh, gods That is so pathetic. No wonder other countries laugh at us. (I wonder if they blurred out when the Raphael from the TMNT's put out his middle finger too- They've only got three people!)

Oh, and for the record: The coverage on Court TV yesterday made it sound like it wasn't Turner and Cartoon network, but simply hooligans who wanted to shut down Boston. Seriously- they never mentioned advertising.

(Deleted comment)
valkyrieschains
Feb. 2nd, 2007 05:10 am (UTC)
I'm only leaving a message here because you don't respond to your voicemails from the MommaBear.
The man of your other favorite California triad is in town all weekend and would like to hang out if you have time. He's at the Hilton on Avenue of the Americas.
( 18 comments — Leave a comment )